Hiba Chaouni · SEO Strategist · Amsterdam

Organic growth
that moves the
whole business.

I help eCommerce brands build SEO strategies that go beyond rankings — connecting organic to commercial goals, cross-channel collaboration, and scalable systems that actually work.

Let's talk
6+
Years in SEO strategy and execution
10+
International markets across 4 continents
4
Languages — FR, AR, EN, NL
What I do
01
SEO Strategy & Consulting
Long-term organic growth strategies built around your commercial objectives — not just keyword rankings. I help you see the full picture and prioritise what actually moves the needle.
02
Technical SEO & Automation
From crawl analysis to Python-powered workflows, I build the technical foundation that makes SEO scalable — and automate the processes that eat your team's time.
03
eCommerce SEO
Category strategy, PDP optimisation, out-of-stock frameworks, internal linking architecture — built for the complexity of large-scale eCommerce environments.
04
International & Multilingual SEO
Native in French and Arabic, fluent in English and Dutch — I bring genuine linguistic and cultural understanding to markets that generic SEO agencies get wrong.
Selected Results
+170%
YoY organic sessions for key eCommerce categories
+277%
Sessions growth in international market through localised SEO strategy
+40%
Organic traffic growth across 10 international domains

Results span large-scale eCommerce, international markets, and cross-functional SEO initiatives. Detailed case studies available on request.

Request case study
About

I'm Hiba Chaouni — a Senior SEO Strategist based in Amsterdam with 6+ years of experience in large-scale eCommerce and international markets.

What drives me isn't just traffic numbers. It's understanding how SEO fits into the broader commercial ecosystem — how it connects to paid, to product, to conversion, to brand. I've spent my career building bridges between teams that don't always speak the same language.

I'm as comfortable shaping long-term strategy as I am writing a Python script to eliminate a manual process. I believe the best SEO work happens when you zoom out to see the full picture, then zoom in to execute with precision.

Based in
Amsterdam, Netherlands
Available for
Consulting · Advisory · Remote
Specialisms
eCommerce · Technical SEO · Automation · International Markets
Education
MSc Marketing Management, Tilburg University · BSc International Business, NEOMA & Avans
Languages
French · Arabic · English · Dutch

Let's work
together.

Whether you need strategic SEO direction, a technical audit, or someone to think through a complex challenge — I'm open to the conversation.

chaounihibat@gmail.com
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